Monday 20 January 2014
Friday 10 January 2014
Viral Marketing Campaigns: Carrie & Devils Due
In order to gain a better knowledge of my chosen film genre, i have kept an eye on the marketing campaigns of different horror movies. A great example of the viral marketing technique done right is with the Carrie and Devils Due prank videos. They have each received millions of views from all over the world from their videos being uploaded to the web on sites such as YouTube.
The Devils Due video features an animatronic infant known as the devil baby terrorising hundreds of unsuspecting New Yorkers by jumping up, screaming, vomiting and growling at them as he is wheeled around in a remote controlled pram. The reactions of confusion and terror bought from this were priceless and it definitely helped to promote the film.
The Carrie video on the other hand which was just as successful, features a number of telekinetic acts such as a man getting thrown up against a wall in order to relate to the film. It shocked hundreds of innocent bystanders in the coffee shop which had been used to perform the stunt. In the process, a fake wall and visual effects were used to make it as effective and as realistic as possible. Again, this played a huge part in the promotion of the film and proved to be a great marketing campaign inspiring other films to commit similar acts.
Overall, i believe that the strategy used by the two films was a fantastic method of gaining publicity for the movies as they reached millions of views on their day of release.
The Devils Due video features an animatronic infant known as the devil baby terrorising hundreds of unsuspecting New Yorkers by jumping up, screaming, vomiting and growling at them as he is wheeled around in a remote controlled pram. The reactions of confusion and terror bought from this were priceless and it definitely helped to promote the film.
The Carrie video on the other hand which was just as successful, features a number of telekinetic acts such as a man getting thrown up against a wall in order to relate to the film. It shocked hundreds of innocent bystanders in the coffee shop which had been used to perform the stunt. In the process, a fake wall and visual effects were used to make it as effective and as realistic as possible. Again, this played a huge part in the promotion of the film and proved to be a great marketing campaign inspiring other films to commit similar acts.
Overall, i believe that the strategy used by the two films was a fantastic method of gaining publicity for the movies as they reached millions of views on their day of release.
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