After reviewing the nominated trailers for the horror category in the Golden Trailer Awards, I could tell that the Mama trailer was the winner. Although there were other similarly effective film trailers such as The Last Exorcism Part II and The Possession, I believe that the Mama trailer was the most effective in its purpose of appealing to the audience and making the film look interesting/scary.
With the way that the trailer is structured, we get a rough idea of the storyline of the film. It is structured very carefully and professionally as the identity of the monster (Mama) is not given away. This is done as revealing the identity could be seen as a spoiler which the audience do not want to see as it will spoil the film for them because they will know what the monster looks like. Therefore, when they are watching the film, there will be no shock/wow-factor which is one of the main features of a horror movie. If the identity of the monster is shown in the trailer, then the audience will lose a bit of interest and it will no longer appeal to them as much as it would if the identity remained hidden until watching the film.
Another feature to the trailer that is used effectively is the use of editing in jump cuts. Jump cuts are used to separate the different clips in the trailer to keep the viewer hooked and make the film look good without giving too much away. The more jump cuts there are, the more there is a chance that the trailer is going to appeal to the viewer as they can get a rough idea on what the film includes. Sound is another feature of the trailer to have been used effectively. There are various uses of sound in the trailer such as background music, sound effects and voice overs in order to build suspense and give the trailer a high standard.
When creating my trailer, I will make sure that the identity of the monster/villain is not given away too much as this will build suspense and make the viewers want to watch the film so that they can see for themselves. I will also use a lot of jump cuts and sound effectively such as in the Mama trailer as this will make my trailer look professional and appeal to the viewer.
With the way that the trailer is structured, we get a rough idea of the storyline of the film. It is structured very carefully and professionally as the identity of the monster (Mama) is not given away. This is done as revealing the identity could be seen as a spoiler which the audience do not want to see as it will spoil the film for them because they will know what the monster looks like. Therefore, when they are watching the film, there will be no shock/wow-factor which is one of the main features of a horror movie. If the identity of the monster is shown in the trailer, then the audience will lose a bit of interest and it will no longer appeal to them as much as it would if the identity remained hidden until watching the film.
Another feature to the trailer that is used effectively is the use of editing in jump cuts. Jump cuts are used to separate the different clips in the trailer to keep the viewer hooked and make the film look good without giving too much away. The more jump cuts there are, the more there is a chance that the trailer is going to appeal to the viewer as they can get a rough idea on what the film includes. Sound is another feature of the trailer to have been used effectively. There are various uses of sound in the trailer such as background music, sound effects and voice overs in order to build suspense and give the trailer a high standard.
When creating my trailer, I will make sure that the identity of the monster/villain is not given away too much as this will build suspense and make the viewers want to watch the film so that they can see for themselves. I will also use a lot of jump cuts and sound effectively such as in the Mama trailer as this will make my trailer look professional and appeal to the viewer.
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