Sunday 20 October 2013

Company Name and Ident

When producing our horror trailer, we have needed to make up a production company to feature in it in order to make the trailer look as effective as possible. This company will represent the film, and therefore the trailer so me and my group took the time to think of the best name possible. The companies name will feature as an ident at some point in the trailer so we have also needed to think about how this will be designed and created in the best possible way.

When thinking of names for our production company, we each listed words that have the connotation of relating to horror films which is the genre of our trailer. A famous example of this is with 'Twisted Pictures' who created the Saw franchise. From hearing the word 'Twisted', we automatically presume that the films that they create will be of a disturbing and sick nature, which is exactly what they are, taking Saw for example. We went ahead and created a list with words including, 'Disturbed, Possessed, Dungeon, Alley, Cellar, Nauseated, Impaired, Rotten and Deceased'. Whilst putting several words together, we all agreed that 'LoftLight Productions' sounded very effective as it would set the mood for our film up perfectly. It doesn't give too much away of the film or our company, instead it adds a sense of mystery and enigma which is exactly what we wanted.

The other options that we each had the choice to choose between were:

- Impaired Productions
- Enigma Studios
- Under the bed pictures
- Empty alley productions

Another reason as to why LoftLight Productions was our final choice is because we have a good idea for the ident to go with it. We are planning to have a point of view shot of someone entering an empty loft in the pitch black. Whilst the loft door is opening we are hoping to have a squeaky sound effect to create tension and mystery. When they open the loft door, they will light a match and the words of our company - LoftLight productions will appear. The only sign of light in the ident will be that of the burning match. This will go well with our trailer as it will look relative to the film and represent our company in a professional manner.

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